ROI4Presenter – a solution that makes all tools more efficient

Certainly, the B2B sales arsenal can be used in various ways, and everyone has their own approach. Some sell straightforwardly, while others try to build special relationships with each client. Finding your own working style is crucial. But in any case, it all comes down to communication with the client. Statistics show that a successful […]

The Boyd Loop as a Presenter’s Tool, or Order vs. Chaos

Take advantage of a universal strategic formula to create online events and other content.   As sad as it is, it’s worth recognizing – many online presentation writers often produce content that looks like a chaotic mess. In accomplishing this, they either spend more time than necessary to achieve the desired result or sacrifice quality […]

Catch the customer if you can

Against the backdrop of the crisis phenomena and challenges of recent years, there is an incredible shift in the paradigm and behavior of potential B2B clients. What do they expect from us?   They want a solution to their specific problem. This means that the client expects not just a conversation but that you know […]

How to communicate with a client who does not want to

According to Gartner, 33% of customers seek to avoid interacting with a salesperson. While in the past, websites often featured a “Do not call me” option where you could check a box, now the norm is the opposite: a “Contact me” window. So, by default, communication with a salesperson is considered an additional option. This […]

Being on time means winning

The biggest challenge is to interact in a timely manner and keep the attention of a potential customer. What does it mean to reach out to a customer on time? It means hitting the exact window in their schedule when they are able and even interested in paying attention to you. Especially if you are […]

Optimal slides for a presentation

A short summary of the main principles of creating illustrations that best “load” your proposal into the audience.   The more text, the worse.     This is the basic idea that should guide you when creating a slide. Why? According to research, the human brain perceives visual information 60000 times better than textual information […]

Optimal presentation duration

20 minutes This is the duration recommended by the Guy Kawasaki formula (aka PowerPoint rules). It is worth considering that this formula was created for a live presentation in front of a real audience in the hall. For example, in front of investors. But for an online presentation, especially if it is watched in a […]

Optimal presentation ending

Miss Murray Thomas Lawrence

Tips on how to end an online event to get 27% more leads. Every presenter had faced a situation more than once or twice when the effect of his work turned out to be less than expected. It is a shame when the presentation meets all modern requirements – short, concise, interactive, original illustrations and […]