The Best Presentation is a Good Story

Picture by Georg Bergman – The Narrator

Did you know that, statistically, about 80% of online event attendees think the materials are boring. This is, to put it mildly, a sad fact for presenters. And this, we note, despite the fact that from 70% to 90% of regular viewers of online presentations believe that this is one of the most important modern tools for promoting goods, services, products and ideas.

Thus, we come to the conclusion that many people watch online presentations only out of necessity, without receiving any enjoyment from them. We’re sure that you will agree – this is not the best state of affairs for either presenters or viewers.

What’s the problem? One of the main difficulties with modern online presentations is that they are composed of numbers, statistics, graphs, charts, characteristics, and so on and so forth. It looks, no doubt, solid – almost like a scientific work. But the fact of the matter is that scientific work is created for specialists with narrow areas of expertise. And most online presentations should be interesting and understandable to a wide range of people.

Therefore, if a presenter really wants to engage their audience, they must choose a different format for their presentation. Ideally, it should be captivating, a story, or several stories, depending on the length of the presentation and the amount of information. Ideally, these stories should have a plot, a main story line, and characters. Of course, all this can be seasoned with a bit of humor and illustrations no less interesting than the story itself.

This principle is not only effective in the context of online events. Think of one of the most popular books on physics, Stephen Hawking’s A Brief History of Time. The great scientist managed to present the history of the emergence of the universe and the nature of space and time in an entertaining and understandable way, managing to get by with just one formula for the whole book – the famous E=mc².

If everything is done correctly, you will not be disappointed by your results. More than 50% of viewers say that a good story makes them pay more attention to the presentation and helps them remember information better. At the same time, more than 60% were able to remember the stories told during the presentation, and only 5% were able to recall the data expressed in numbers.

As they say, the statistics speak for themselves.

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